Powerful Tools of the Trade For Online Entrepreneurs Like You and I
I only recommend online tools, resources, and platforms I use or have used before and firmly believe in them. No fluff or hype -just the most useful ones that I have found necessary for online business success. Bookmark this page for easy access.
Please note that some links on this page are affiliate links. Meaning, when you make a purchase, I will earn a commission at no extra cost to you. The compensation I receive helps me maintain this blog as I provide you value for free.
Website Content Management System (CMS)
WordPress is open-source software for creating websites, blogs, and apps. WordPress.org is my go-to blogging platform and CMS across all blogs, including this. It is the most trusted CMS across the internet, powering over 35% of all websites
Website Builder & Theme
Elementor is a WordPress page builder I used to design this website. With Elementor, anyone can create a complete and stunning website without writing a single line of code. So, if you are clueless about coding like me, Elementor is for you.
Astra is a WordPress theme that is powering this website and many other websites across the internet. Astra is highly responsive and has lots of customization features. It comes with ready-made templates for designing professional websites and blogs.
Website Hosting Platforms
Bluehost is one of the best hosting companies recommended by WordPress.Org. It offers prominent web-speed and security features by default. Bluehost is the powerhouse for over 2 million websites worldwide.
HostPinnacle is a web hosting company with exceptional services in Kenya. It’s my hosting platform of choice after Bluehost, and a powerhouse for great websites, including this one.
Link/URL Shortener Tools
Bitly is a link management tool that helps shorten, brand, and clean the long ugly links. It also helps track the number of link clicks by location and referrers. It’s a complete suite for boosting link trust and monetization.
Rebrandly is a link shortening, tracking, and branding tool which allows integration of custom domain. Like Bitly, Rebrandly also increases link trust allowing for easy monetization. I use both tools interchangeably.
Autoresponder (Email Marketing Software)
GetResponse is an all-in-one marketing platform for online businesses. It offers exceptional solutions ranging from landing pages, webinars, email marketing, to A/B testing, and automation.
MailerLite is another exceptional email marketing tool for online businesses, It’s my email marketing, and automation platform of choice after GetResponse. It’s suitable for both small and large enterprises.
Social Media Marketing & Management Tools
Hootsuite is a go-to social media management platform. It is useful for scheduling posts, tracking engagement, and mentions across the internet. I frequently use the tool for posting on my Facebook and Twitter pages remotely. The platform has both free and paid plans.
ManyChat is a visual bot-building platform for Facebook Messenger. It’s a useful tool for customer support, engagement, and lead generation. It is famed for boosting conversion rates with automated Facebook Messenger answers. I occasionally use ManyChat for affiliate marketing campaigns.
Sales Funnel Builder
ClickFunnels is a Software as a Service (SaaS). It’s a marketing platform that allows businesses of all sizes in all industries to build all types of marketing funnels. ClickFunnels combines marketing and selling in one web-based tool.
DropFunnels is the best marketing platform ever built on WordPress. The software is famed for building SEO optimized blogs and sales funnels. The platform combines marketing, selling, and SEO friendly elements in one tool.
Keyword Research Tools
Wordtracker is a keyword research tool and a great alternative to Google Keyword Planner. It’s both beginners friendly and suitable for finding long-tail keywords.
SEMrush is an SEO-based marketing tool for efficient keyword research, website audit for SEO, competition research, and keyword tracking. It’s more suitable for content marketing.
Answer The Public
Answer The Public is a smart tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. It’s exceptional for getting various content ideas.
It’s a web-based graphic design tool. With the drag-and-drop functionality, Canva is much simple to create professional banners, thumbnails, posters, presentations, blogs, and social media graphics.
Flaticon is a go-to platform for beautiful icons. The website provides thousands of high-quality vector icons in PNG, SVG, EPS, PSD, and ICON FONT for any design project.
Pixabay is one of the best platforms to find free stock images, illustrations, vectors, music, and videos. All its contents are safe to use without asking for copyright permissions or giving credit.
Video Streaming and Production
StreamYard is a powerful video streaming software that allows you to stream live on multiple social media platforms simultaneously. StreamYard is pretty simple to set up and use.
It’s a 3-in-1 video software. OBS Studio is a screen recorder, streaming software, and video editor. It enables you to work these multiple sources, mix between them, and create one seamless broadcast.
Loom is a screencasting tool. It allows recording and sharing of videos privately (with password) or publicly -include in google search results. It’s exceptional for presentations and creating tutorials.
Digital Marketing Courses
Semrush Academy offers free courses and certifications on several marketing topics including, Social media Marketing, SEO, PPC, keyword research, Content marketing, and affiliate marketing.
In the Entre Institute, Jeff Lerner teaches three on-demand digital business models; Digital Product, Agency, and Affiliate Marketing. The program is priceless for anyone willing to build a profitable business from scratch.
Expert Secrets is a priceless book by Russell Brunson. Within the four (4) sections, Russell discusses the nineteen (19) secrets for building a movement, scaling a business, finding your voice, and becoming an authority or expert.
Traffic Secrets is another priceless book by Russell Brunson. In this book, Russell discusses the traffic sources and strategies he used to scale his software company (ClickFunnels). The book gives a clear pathway to getting tons of quality traffic (buyers)
DotCom Secrets is another exceptional book from Russell Brunson. The book focuses on scaling a business using sales funnels. He discusses strategies for building funnels, sales value ladder, hook, story, and irresistible offers.
30 Day Summit is a free virtual summit from ClickFunnels. It’s a series of interviews from the Two Comma Club winners about what they would do to earn within 30 days if they lost everything. It’s a great place to learn strategies for scaling a business from scratch.
100 Day Challenge
100 Day Challenge is a program run by Gary Ryan Blair, author of Everything Counts! The program is entirely about setting goals for the next 100 days, along with a clear action plan for each day. It has seen employees from big companies like Xerox, IBM, HP, Verizon, and FedEx participate.
OFA Challenge is a 30-day training that takes you step-by-step through the process of building and launching a high-performing funnel. It is a priceless course for anyone aspiring to start a business but has no idea where to start. And a game-changer for anyone looking to scale a business with funnels.